NYX Professional Makeup – the LA-based cult favorite beauty brand is set to open their first Las Vegas retail store at Miracle Mile Shops at Planet Hollywood; right in the heart of the famed Las Vegas Strip. The new store will officially open its doors on Friday, May 19th, making it the 32nd U.S. NYX Professional Makeup store! Consumers will be able to shop the store’s digital innovations, including an interactive beauty bar featuring exclusive in-store makeup tutorials, while shopping the full line of NYX Professional Makeup products in every shade and color. Additionally, shoppers will have access to in-store features and services, including a Shadow Bar & Lip Bar.