Dr. Bronner's, the iconic soap company known for its commitment to fair trade, organic practices, and social responsibility, made a powerful debut at this year’s Creating Change Conference in Las Vegas. Represented by Ariel Vegosen, the company brought its mission of inclusivity, sustainability, and community care to the forefront of this vibrant event, which celebrates LGBTQ+ advocacy and activism.
“Dr. Bronner’s is not just a soap company. It’s about creating a better world and caring for each other,” said Vegosen. “We believe in the All-One philosophy—that we are all connected. This is why supporting the LGBTQ+ community, and especially trans organizations, is at the heart of what we do.”
This year’s Creating Change Conference brought together over 4,000 attendees, making it a pivotal moment for Dr. Bronner’s to showcase their full rainbow of products. From classics like lavender and peppermint to rose and tea tree, the company’s vibrant branding aligns seamlessly with its message of love, diversity, and inclusion.
“Rainbows are a symbol of unity and connection,” Vegosen explained. “They’re a beautiful way to express our love and support for the LGBTQ+ community. Plus, let’s be honest, they look amazing on our bottles!”
Attendees at the conference were treated to complimentary samples of Dr. Bronner’s soap, creating an opportunity for people to experience the brand firsthand. The company opted not to sell products at the event, instead focusing on community engagement. “We’re here to give back,” Vegosen shared. “People can stop by, pick up a bottle of our soap, and learn more about who we are and what we stand for.”
Dr. Bronner’s commitment to ethical practices extends far beyond their products. As a family-owned business, they prioritize fair wages, sustainable sourcing, and regenerative practices. “We know where our ingredients come from and ensure that everyone in our production chain is treated fairly,” Vegosen said. “It’s about making a positive impact on the planet and creating a company culture rooted in kindness and care.”
This is the first year Dr. Bronner’s has had a booth at Creating Change, though their products have been included in past health and wellness initiatives. For Vegosen, who has attended the conference for 20 years, this partnership represents a meaningful step forward. “Being here is such a beautiful experience,” they said. “Now more than ever, with everything happening in our political system, it’s critical to stand with and support LGBTQ+ and trans communities.”
Creating Change, which moves to a different location each year, provides a unique platform for organizations like Dr. Bronner’s to connect with changemakers and advocates. Vegosen noted the importance of these interactions. “This conference is about building relationships and showing up for each other,” they said. “It’s inspiring to see so many people come together to create a better world.”
As attendees left the conference’s Expo Hall with their complimentary bottles of Dr. Bronner’s soap, the message was clear: this isn’t just about soap. It’s about unity, care, and a commitment to making the world a kinder, more inclusive place. For those who missed the event, Dr. Bronner’s products are available in local stores and online, bringing a little piece of their rainbow magic to everyone.